“The re-urbanization of Atlanta’s downtown” are the buzz words these days and companies near and far are hearing the siren song. According to the Atlanta Business Chronicle, a Perimeter Mall area based fin-tech company – Global Payments – might leave its current OTP location to be close to this urban core. If so, they will join NCR, NAP and others who already have a stake in midtown or close to it.
Perhaps due to the above, the Westside has become the hot, hot place to live if you are single-ish and under the age of 40. The Westside is adjacent to midtown but west of it and behind Georgia Tech. I head there myself, more or less frequently, to eat at places like Cooks and Soldiers, Yeah Burger, Delia’s Chicken Sausage Stand and even the back of the back yard Olympic Torch Diner.
Supposedly, these areas are Atlanta’s innovative core. But I would venture to say, that’s a dressed up way of saying “this is where the Millennials are.” Just remember, Millennials won’t be single, rootless, and mortgage-less forever.
Where does this leave Alpharetta? Hopefully, Alpharetta’s politicians, both now and in times past, have planned soundly. Ideally, this would include not over-building apartments (it’s always better to own than to rent). And hopefully, some thought has gone into what Alpharetta does best, which is to cater to families. And Millennials are the families of the future.
In the end, Alpharetta will be what it is; who it is. Urban hip? That belongs to “the re-urbanization of Atlanta’s downtown”. Let midtown and downtown have it. There are millions of Millennials about to marry and have babies. They will be wanting what Alpharetta has to give and what it gives best: safe streets, strong neighborhoods, good schools. Oh yea, and lightning speed internet connection.